Each year, LG refreshes its TV range across the UK, requiring thousands of retail displays to be updated at the same time. This includes installing new demo stock, refreshing POS and ensuring consistent standards across every store environment.
Previous launches had been affected by recurring issues: late‑arriving stock, inconsistent POS design, incorrect sizing due to inaccurate space data and, in some cases, stores being missed entirely. LG needed a partner who could take full ownership of the process, improving accuracy, consistency and compliance across all retail touchpoints.
We began by addressing the root cause of previous challenges: unreliable data.
Our team carried out a full audit of store information, crossreferencing historical installation records, retailer‑provided space data from Currys and insights from earlier campaigns.
This allowed us to identify discrepancies early and flag anomalies for validation. LG’s field team then confirmed fixture types and display requirements in‑store, ensuring complete accuracy before any production began.
With validated data in place, we built a detailed POS matrix mapping every store to its exact specifications. This became the single source of truth for production, logistics and installation – removing guesswork and significantly reducing risk.
A validated POS matrix ensured every store received the correct materials, sized and specified accurately.
All graphics and POS components were produced, checked and collated into store‑specific kits, reducing errors and installation delays.
Training sessions aligned all installation teams to the same standards, ensuring consistent execution across the estate.
Real‑time updates, photo uploads and automated issue routing created complete transparency and faster problem‑solving.
